Art 29 WP want multiple cookie popups
The Article 29 Working Party of European Data Protection regulators have now given a bit more information about their preferred approach to gaining consent for third party cookies in a letter commenting on the (unsatisfactory, they feel) approach proposed by the Internet Advertising Bureau Europe.
The letter explicitly says that each advertising network will have to obtain consent through its own pop-up, even though the Working Party recognise this means users will see multiple pop-ups if a site uses cookies from multiple third parties. They do concede that a pop-up isn't needed if the user has already given consent for that particular network, though the user still has to be offered the chance to withdraw their consent. So "the potential number of pop-ups will naturally decline as the user navigates on the Net".
Or, I wonder, will users simply move to sites hosted outside Europe that don't irritate them with all this screen-noise?
